Bookkeeping, Accounting, Finance, Reporting

$10,000 Value Delivered at No Cost to You

Finance Accelerator

3-6 month program designed to help startups and small businesses build a scalable finance function to support future growth and potential investment or business sale.

Costs are covered by Upward Insights and is free for eligible businesses.

What's Included

CFO Advisory

A fractional CFO will help you build your finance function and advise on growth

Investor Reporting

Investor-grade financial reports for you to provide to investors and partners

Monthly Bookkeeping

Tax Ready Cash Basis Bookkeeping done for you by our professional accountants

Forecasts & Budgets

We will help you build a professional forecast and budget

Tools and Templates

Access to Business Tools and Financial Model Templates
Bookkeeping, Accounting, Finance, Reporting

The combined value of the services included is ~$10,000.

The Cost?

Upward Insights will bear the cost of delivering this service for up to 6 months. During this period, you will pay absolutely zero.

You read that right - it costs you absolutely zero. This way you can focus on growing the business.

After the program ends you have the following choices:

  • Transition to a paid monthly Bookkeeping plan (expectation as you'll need a bookkeeper anyway)

  • Say good bye (there are no obligations to stay with us)

Program Structure

the accelerator program is designed to be completed in 3 months but in some cases may take up to 6 depending on circumstance

First Month

Economics & Systems

  • Objective 1: Review Business Economics

    • Review and Document Revenue Model, Products and Services, Unit Economics, Gross Margins and Contribution Margins

    • Define Profit and Cost Centers and Financial Statements Structure

  • Objective 2: Deploy/Configure Software and Systems to enable financial reporting that aligns with business economics

    • Accounting Software Configuration

    • Financial Reporting Software Deployment

    • Invoicing and AR systems configuration

    • Billing and AP systems configuration

    • Payroll and Benefits system configuration

    • Cap Table and Equity Management System

      • Model future funding rounds if needed

2nd Month

Reporting & Forecasting

  • Objective 1: Establish Financial Reporting Standards

    • Define Accounting Methodology (Accrual vs Cash Basis)

      • Write Accounting Policies: Revenue, Expense, Capitalization Policies

    • Define Cadence of Financial Reporting and Recipients and Timelines

  • Objective 2: Build Financial Model and Forecast

    • Develop a financial model for the next 12 months and save as a forecast/budget for variance analysis

3rd Month

Operations and Tax

  • Objective 1: Establish Financial Operations Processes

    • Accounting SOPs

    • Files and Documents Inventory

    • Define Standard SOPs for key business processes

  • Objective 2: Establish Financial Policies and Internal Controls

  • Objective 3: Assess Taxation and Compliance Obligations (doesn't include filing)

    • Annual Franchise Tax/Information Reports

    • Employer Registrations

    • Sales Tax Obligations

    • Federal Tax Compliance Requirements

    • 1099s

    • Income Tax Returns

Who Is Eligible?

This program is for US based startups small businessess with full time motivated founders that generate revenue.

USA Based

You have to be a US or European company with a US legal entity and bank account. You can have employees/contractors living all over the world - but the legal entity under which you're operating has to be in US.

Full Time Team

There has to be a full-time team in the business. Especially, the founders have to be full-time and dedicated to the company. This can't be a hobby or "one of your many" ideas you're trying to turn into a company. We're serious, you have to be also.

Revenue or Funding

$100K in Revenue in last 12 months or currently generating about 10K per month. These are not hard numbers, we understand fluctuations - we just want to make sure you have revenue to work with.

If you're pre-revenue, you have to have raised at least $250K from investors.

High-Growth Motivation

The founder needs to demonstrate desire to grow and scale the business, otherwise this program doesn't have much sense. Normally we do that during our interview while we get to know you.

Our Motives

if you're wondering "where is the catch?", don't worry this isn't charity

Marketing

we'd rather spend our money investing in our clients who will spread the word, instead of spending it on ads

Time Limit

the entirely free portion of the accelerator is time-bound to 3-6 months, after that it transitions to a paid plan

Eligibility

this accelerator is not for everyone, your business has to qualify - check out the eligibility criteria above

FAQ

You’ve got questions. We’ve got answers.

Do I really get a CFO?

A fractional CFO will be available for you for general guidance and Q&A

  • Limited Ad-hoc advisory and guidance is FREE of charge

  • Other in-depth projects outside of the items listed in the program structure will be priced separately

Is it really Free? What's the catch?

It's actually, not that illogical if you think about it: if you're an eligible startup, that means we believe you'll be quite successful and we'd like to help you get there.

We'll invest time and money in you with the expectation that you'll need the service we provide in the future (whether that's 3,6, or 12 months from now).

When that time comes, it won't make sense for you to go anywhere else to get these services. We win and you win.

Why should I bother switching from my current bookkeeper?

Here is how much value is embedded in the program:

  • Operational Advantage
    Get a head start on establishing strong Finance function. When it’s time, you can expand it seamlessly

  • CFO Advisory
    This program provides access to CFO-level advisory. Mainly via email for operational items. Live meetings for strategic items.

  • Fundraising Support
    When it’s time to raise the next funding round, our team will help! 

  • Value of Services: $10K+
    The services we provide are valued at over $10,000 per year

Your bookkeeper (sorry to say) can't compete.

What's the point of all of these projects in the program?

When you're a tiny startup, doing bookeeping yourself doesn't require much and can be done by yourself in the evenings, but when you go from being a tiny startup to a scaling business, you'll need infrastructure in place to support the growth. These projects are intended to configure the financial infrastructure of your business for scaling.