Bookkeeping, Accounting, Finance, Reporting

Accounting & Finance

Running a business without understanding its finances is like driving a car blindfolded. With our financial insights you can:

  • Understand Revenues, Expenses and Profits

  • Raise Funding

  • Hire people and grow

  • Report to Investors

Solutions for Budget-Conscious Growth

options for budget-friendly finance services to help CEOs manage growth, taxes, and investor reporting requirements

Bookkeeping, Reporting & Budgeting

Core Plan

The must-have accounting and finance package - all other services rely on this as a foundation.

This solution helps businesses:

  • Keep Clean Books & Financials

  • Budget for the future

  • Analyze Financial Performance

  • Give Investors Great-Looking Financial Reports

  • Be Ready for Tax Season

Our Deliverables:

  • Monthly Investor-Ready Analytics Reports

  • Monthly Budget Variance Analysis

  • Monthly Cash Basis Bookkeeping

  • Meetings with Dedicated Accountant

  • On-Demand CFO Advisory and Q&A

Add On to the Core Plan

Financial Operations

This solution helps businesses:

  • Get Professional "Accounting Department"

  • Introduce internal controls and policies

  • Give CEOs and Managers time back

  • Increase efficiency in financial operations

  • Deploy scalable systems and processes

Our Deliverables:

  • Manage Payroll

  • Manage Customer Invoicing and Receivables

  • Manage Vendor Billing and Payables

  • Manage Company Specific Accounting Inbox

  • Calculate commissions and misc. expenses

  • Deploy Software, Policies and Procedures

  • Help with other ad-hoc matters

Add On to the Core Plan

Tax & Compliance

This solution helps businesses:

  • Manage annual IRS tax filing requirements

  • Review State tax compliance

  • Forecast and Estimate Taxes Due

  • Have CPA support to turn to for any tax and compliance matters throughout the year

Our Deliverables:

  • File Annual Income Tax Return with the IRS

  • File Annual Forms 1099

  • Review Sales Tax filing requirements

  • Handle any tax notices from the IRS or States

  • On-Demand CPA Advisory and Q&A

See other tax packages on our "Tax" page

Add On to the Core Plan

Custom Analysis and KPIs

This solution helps businesses:

  • Dive deeper into the financial performance

  • Analyze financial issues and problems

  • Perform custom scenario modeling

  • Identify and Manage KPIs

  • Look ahead instead of backward

Our Deliverables

  • Customized Financial Modeling

  • Customized Financial Analysis

  • Custom KPI Management

  • CFO & Financial Analyst Meetings and Advisory

Add On to the Core Plan

US GAAP Financial Reporting

This solution helps businesses:

  • Be ready for VC or PE funding rounds

  • Be ready for an M&A event or business sale

  • Comply with US GAAP Reporting Requirements

  • Be ready for Financial Audits by external CPA

Our Deliverables:

  • Convert from Cash Basis to Accrual method of accounting (required under US GAAP, but not useful for all small businesses)

  • Audit-Ready Workpapers and Support to Financial Statements

Solutions for Fast Growth

Unique services for investor-funded and fast-growth businesses

This is our flagship service package - it enables businesses to go from nothing to a fully staffed and operational Accounting & Finance (A&F) Department fast

If you don't have an experienced team who knows how to navigate the fundraising and M&A process, we'll be your deal team to prepare the business and management for the challenges that lie ahead

3-6 month program designed to help high-growth startups build a scalable finance function to support future growth and investment. Costs are covered by Upward Insights and is free for eligible startups.

Our Software Walkthough

Financial Reporting, Analysis and Forecasting Demo

We use software for financial reporting, analysis and forecasting. Spreadsheets and PDFs still have their place, but that's no longer the default - live, dynamic and user friendly software is the new norm.

Our CEO's get access to our software so they can see the most current financial data live.

Helping You Exceed Expectations

Building modern scalable businesses is difficult - especially when you raise investor funding. The priorities are different and expectations are high. The pressure is on, time is ticking, and cash is burning.

Expectation: Investor-funded companies prioritize growth in company valuation above profitability and margins.

Our Approach: Increasing enterprise value requires knowing the market, establishing benchmarks, and hitting targets - we have market data, know the benchamarks, and help track against the targets. In the meantime, we forecast and plan cash flows to manage the runway.

Expectation: Investor standards are higher. The scrappy ways of a bootstrapped company need to evolve. Simple bookkeepers are no longer enough, structured systems and processes are the norm, and visibility is a must.

Our Approach: We have predefined everything a business needs: systems, processes, and workflows to operate with the highest standards your investors expect. 
Expectation: Investors entrust their capital with you and you have a fiduciary responsibility to manage it well. Efficient Capital Management is a management practice that must be embedded in your business.

Our Approach: Managing capital requires careful planning, resource allocation and management skills - we have the expertise to help you build an infrastructure with strong controls that promote growth and scalability.